Snack a Jacks has released an air-popped snack designed for later in the day consumption. Crunchy Curls is available in two flavours: sweet chilli kick and cheeky chutney. Snack a Jacks is to focus on the afternoon and evening snacking occasions and will be targeted at females. The launch is to be supported by sampling activity, on-pack promotions and PR coverage throughout 2011.
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