Leading global vape brand SKE has launched its first 15k big puff device, the SKE BAR 15K, to the UK retail market, with the company “fully confident it will drive record sales amid growing consumer demand for refillable products,” it said.
The new 15,000-puff device follows the success of the brand’s 6k-puff model, the SKE CL6000, which has sold tens of millions of units globally.
The launch comes amid a surge in sales of big puff devices across the UK, with an estimated 3m units per week sold by the end of 2024, according to analysts Material Focus, “driven by convenience and lower overall cost when compared to single-use devices.”
The new rechargeable device has the SKE BAR look but with a more handy touch, sleek design and transparent pods, so consumers can track e-liquid levels. It also incorporates technology that ensures consistent flavour quality throughout use - addressing a common complaint about big puff devices.
Its battery lasts up to 48 hours on a single charge, and a smart display to make users feel more at ease when out and about for the day. It features a 2ml pod and a 10ml e-liquid container, and comes in 16 of SKE’s best known and best-selling 600-puff vape flavours.
The rechargeable design also reduces environmental impact, with one device lasting between one and a half and five months depending on usage - and longer for light users.
Chris Dong, regional sales director, said: “The industry has undergone significant change to comply with new regulations, driving a big shift in product development.
“Our 15k device will provide a substantial boost to specialist, convenience, independent, forecourt and multiple retailers, as big puffs are proving popular among consumers by helping them transition from disposables and conventional cigarettes.”
“By replicating flavours from our small-puff range, we’ve made the switchover even easier, and our new big puff device delivers a mouth-to-lung inhale that feels similar to cigarettes, creating a smoother quitting journey for smokers.”
The device retails at £12.99 RRP, with the 12ml refills coming in at £7.99.
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