Rustlers and AFC Fylde have joined forces to support young people through physical education.

Thousands of secondary school pupils will benefit from the new partnership, which is aiming to increase participation in physical activity for 16 – 24 year olds.

Rustlers is sponsoring the AFC Fylde’s first team shorts, making the brand a senior commercial partner of the club. The brand will also appear on perimeter boarding at the AFC Fylde football ground.

Adrian Lawlor, marketing and business development director at Rustlers, said: “We’re committed to supporting the concept of young people combining sport and education and are delighted to be working with AFC Fylde on their forward-thinking campaign.”

Over the next 12 months, coaches from the AFC Flyde Community Foundation will visit schools, colleges and youth clubs, holding fun activity sessions for kids and young adults. Training will cover a range of sports, from football and cricket to athletics and netball.

Tom Hutton, director of community development at the AFC Fylde Community Foundation, said: “When it comes to making a difference to the lives of young people, AFC Fylde Community Foundation is truly leading the way. Thanks to the support of Rustlers, we’ll be able to engage with even more children and young adults than ever before, improving their health and wellbeing through physical activity.”

Rustlers has also teamed up with the Football Association Ireland (FAI) and is now the official sponsor of the Republic of Ireland football team.