Rude Health launches Organic Oat Barista to independent channel

Rude Health has expanded its dairy-free range with the launch of Organic Oat Barista.

Launching 11 March, the latest SKU will be available to the independents via wholesalers including Suma, Essential, Infinity, CLF, Greencity, Queenswood and Auguste Noel as well as on Ocado and Amazon (RRP: £2.40 / 1Ltr).

Camilla Barnard, Rude Health Co-Founder, says: “With the foundations of the Barista category having been laid, there is still significant opportunity for growth. Barista, Oat and Organic are all growth drivers. The shelf is currently dominated by long ingredient lists with emulsifiers, stabilisers and acidity regulators, and we know consumers are not only looking for great functionality and brilliant taste, but clean deck, organic ingredients. We’ve used our years of dairy-free drink experience to craft what we believe is the ultimate trade up and we can’t wait to hear what our customers think.”