Kingsmill has extended its Great White range to include a pack of rolls.

The eight-pack of rolls carries a £1 pricemark and follows the launch of the Great White range in March of this year. Since the introduction of the soft white loaf – which claims to contain as much fibre as wholemeal – Great White has amassed an 8% share of the 800g standard white bread sector, Kingsmill says.

The range has been extended in time for the BBQ season and it is hoped the NPD will increase incremental sales and encourage repeat purchase of the Great White range.