British rock legends Iron Maiden and independent family brewers Robinsons have announced the creation of a new ale called Light Brigade in support of Help for Heroes.
6p of each pint and 5p of each bottle sold of the new golden English ale (4.1% ABV) will be donated to help the thousands of Servicemen and women who live with complex wounds and injuries – both physical and mental – and are looking to regain their purpose in life.
Robinsons and Iron Maiden jointly launched Trooper Beer almost five years ago and which has now sold over 20 million pints worldwide.
Robinsons’ head brewer, Martyn Weeks, and Iron Maiden lead vocalist and ale aficionado, Bruce Dickinson, teamed up to create the new and original beer, with the final tasting and approval taking place at Help For Heroes’ Tedworth House Recovery Centre in Wiltshire, last Autumn.
Bruce Dickinson said: “We are very proud to have been asked to get involved. I have been an instructor on several of British Airways’ flight simulator ‘Flying Heroes’ days for Helf For Heroes Veterans, so I know the charity and the work that they do well. Light Brigade is our interpretation of a golden ale that maintains the elements of strength and character that are the essence of Trooper but at a more sessionable level. In fact, the two beers complement each other very well.”