Quorn, the UK’s best-selling and fastest-growing meat free brand (IRI 52 w/e 20/5/17), is targeting the family meal occasion with a £2.5 million media spend.
The investment will be spearheaded by a new TV commercial, complemented by digital support, featuring Quorn Crispy Frozen Nuggets, a family favourite and the fifth best-selling SKU in the UK’s £290 million meat free category (IRI & Kantar Worldpanel 52 weeks 20 May 2017).
Julian Cooke, Quorn’s head of UK category management, said: “The new commercial will showcase how easy it is to use Quorn Crispy Nuggets as the centrepiece of a tasty, nutritious family meal.
“Quorn Crispy Nuggets are already worth £3.5 million and our total nugget sales are growing at 39%. By increasing the number of families eating Quorn by providing great tasting products that kids love, and parents can feel good about providing to their family, we estimate we can grow the meat-free category by £6 million.”
Quorn is on TV for 49 weeks of the year with nine 20 second adverts.
Quorn Crispy Frozen Nuggets is one of range of Quorn SKUs targeted at the family meal occasion alongside frozen sausages, vegan fishless fingers and burgers.