Following the success of Quality Street’s The Purple Ones, the brand is being expanded into bar formats with the introduction of My Purple Bar.
Nestl is hoping to put Quality Street Matchmakers and Quality Street My Favourites firmly in consumers minds in the run up to Christmas with a 1.6m marketing campaign.
BAKEMARK UK has launched the Quality Street Matchmakers cool mint cookie in conjunction with Nestl .
The firm is also revamping its Poppets, Fox’s Glacier and Barratt Liquorice ranges.
The launch is set to capitalise on the drink’s popularity in cafes.
Consumers can win prizes up to £100
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