Princes has launched a new on-pack promotion offering consumers the chance to win £5,000.

The promotion which runs across two million four-packs of tuna until stocks last invites customers to submit their favourite canned fish recipe. There are also monthly hamper prizes to be won and all promotional packs have a 50p money off voucher for selected Princes products.

Neil Brownbill, marketing director for Princes, said: “This is a major investment in our canned fish product portfolio. Standard tuna accounts for 67% of the canned fish market so we’re using our tuna 4-packs to drive trial and purchase across the entire Princes range. We’re also hoping to deepen consumer engagement with our products by encouraging recipe sharing to showcase the versatility of canned fish.”