Pladis is adding a new limited edition treat to its cake portfolio with the roll-out of McVitie’s Jaffa Cakes pineapple cake bars.
Designed to coincide with National Pineapple Day on 27 June, the new summer treats carry an rrp of £1 and are available in the convenience channel now.
Sold in packs of five, the individually wrapped bars are designed for adult lunchboxes or on-the-go snacking. Each one contains 97 calories, in line with Public Health England’s 100-calorie snack guidelines.
All packaging is recyclable via Pladis’ partnership with Terracycle (www.terracycle.co.uk).
David Carey, senior brand manager for McVitie’s at Pladis UK & Ireland, said: “We’re thrilled to launch our limited edition McVitie’s Jaffa Cakes pineapple cake bars, offering consumers a new taste adventure for a product they already know and love.
“We’re excited to build on our sales momentum with a new zesty, potentially controversial, flavour which we’re sure will spark debate with consumers around one of the country’s most loved brands.”