Pladis is adding a new limited edition treat to its cake portfolio with the roll-out of McVitie’s Jaffa Cakes pineapple cake bars.

McVities Jaffa Cakes Pineapple Cake Bars

Designed to coincide with National Pineapple Day on 27 June, the new summer treats carry an rrp of £1 and are available in the convenience channel now.

Sold in packs of five, the individually wrapped bars are designed for adult lunchboxes or on-the-go snacking. Each one contains 97 calories, in line with Public Health England’s 100-calorie snack guidelines.

All packaging is recyclable via Pladis’ partnership with Terracycle (

David Carey, senior brand manager for McVitie’s at Pladis UK & Ireland, said: “We’re thrilled to launch our limited edition McVitie’s Jaffa Cakes pineapple cake bars, offering consumers a new taste adventure for a product they already know and love.

“We’re excited to build on our sales momentum with a new zesty, potentially controversial, flavour which we’re sure will spark debate with consumers around one of the country’s most loved brands.”