Mondelez’s Philadelphia Duo Cremoso is now available through the wholesale channel.
The 150g tubs (rrp £2.49) come in a case of six in three different flavours: garlic & fine herbs; vine-ripened tomatoes; and cracked black pepper.
The launch is being supported by a £2.5m marketing campaign including TV, in-store and digital activity.
Marketing manager Jennifer Spurr said Duo Cremoso would “change the way people look at soft white cheese”. “Our consumer research shows real appetite for the indulgent combination of creamy Philadelphia and superior flavour fusions,” she added.