Premier Foods has created the Oxo Herbs & More range. There are five varieties of flavour pots: lemon & thyme; rosemary & thyme; roast garlic & parsley; rosemary & red wine; and tarragon & chive. The packs come in four x 20g pots with an rrp of £1.45.
The packs are aimed at shoppers who are time-poor and on a mission for convenient meal solutions but who still want a tasty option.
The launch is being supported by a £4m marketing campaign taking place later this year which includes TV advertising, cinema, sampling, digital and in-store activity.