Organic baby and toddler snack food brand Organix has unveiled a new £1m campaign, designed to celebrate everyday moments of wonder that matter to parents.

The activity, built around the platform ‘Fuel their Wonder’, acknowledges the challenges and joys of parenthood and will run across All4, Sky and ITVHub. The campaign will also included online video, social, radio and in store promotions.

Initial activity will focus on the wider Organix range, with follow-up activity to support new food launches and core foods planned for later in the year.

Tim Albert, marketing director at Organix, said: “The Fuel Their Wonder campaign has the power to be transformative for the Organix brand. It’s rooted in consumer insight and perfectly communicates the role our foods play in everyday life for little ones.  I’m excited to see how parents respond to the new campaign and the impact on shopper spend in the aisle, bringing new shoppers and increasing purchase frequency.”