A new on-pack promotion from Oreo is offering consumers the chance to win prizes of up to £1,000, in partnership with Snapchat.
The activity is running from now until April 30 across all 21 Oreo skus. The promotion will be supported by TV, video on demand, online video and social media support until March 31.
Consumers simply use Snapchat to scan the Snapcode on special Oreo packs. From there they will be invited to complete an online game to be in with a chance of winning one of thousands of prizes. There are 10 top prizes of £1,000 up for grabs, as well as 200 limited edition Oreo hoodies, 400 special Oreo t-shirts, 1,500 enamel pin badges and 1,500 free pack coupons.
Joanna Dias, senior brand manager for Sweet Biscuits (Oreo) at Mondelēz International, said, “This promotion offers independent retailers a great opportunity to increase sales of a well-loved and established brand. Having first launched in 2008, Oreo is now worth over £46m (Nielsen MAT Value Sales 01.12.18). We know on-pack offers grab the attention of shoppers, and we’d anticipate the brand’s new partnership with Snapchat to be a big sales driver for retailers.”
For more information and for competition terms and conditions, visit: www.oreopeople.co.uk.