Old El Paso is back on TV, advertising its Crispy Chicken Fajitas. The ad, part of a £5.5m marketing investment for the brand, will air over a six-week period. The 'Share the Fun' end line highlights the fact that the product is perfect for families to enjoy. The Old El Paso brand is now worth just over £66m and, according to IRI data, is growing at 17.7%.
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