Nomadic Dairy has entered the non-yogurt category with two protein puddings.
The 200g pots (rrp: £1.89), available in vanilla and chocolate, contain 20g of protein, are low in fat and have no added sugar.
Bethan Miles, brand manager at Nomadic Dairy, said: “We’re keenly aware of the shift in protein products’ appeal which has significantly expanded consumer demand. Whether people are gym goers or just plain busy, these protein-packed puddings represent functional, but easy and great-tasting, additions to on-the-go diets. Our competitive ‘edge’ is a focus on taste, which we think has almost been an afterthought for others.”
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