KP Snacks is expanding its Butterkist range with the launch of Crunchy Hazelnut Chocolate flavour toffee popcorn.
Butterkist Crunchy Hazelnut Chocolate flavour toffee popcorn 155g sharing bags will launch in Co-op from early July before at an RRP of £2. A 70g £1.25 PMP will launch to C&I customers in late July.
The launch will be supported by a social media campaign, encouraging consumers to “Go Grab the Butterkist!”
Jenny Blanco Bancia, marketing manager at KP Snacks, said: “Butterkist is the nation’s favourite popcorn brand and we are proud to be delivering another delicious, innovative new product to delight our consumers and bolster sales for our retailer partners. The Crunchy Hazelnut Chocolate variant offers a tasty and unique treat, ideal for disrupting shoppers and driving brand penetration.”