Burton’s Biscuit Company is extending its children’s Jammie Dodgers range to include new Berry Blast.
Jammie Dodgers Berry Blast are available now in 140g standard packs (rrp £1.15) and 7 x 20 mini snack packs (rrp £1.59).
Burton’s Biscuit Company’s head of customer category management David Costello said: “Jam is at the very heart of the Jammie Dodgers brand. Children really like the sticky jam and ‘Berry Blast’, with its blackcurrant-flavoured jam, is just the sort of fruity flavour that children will love.
He added that this was another step in the move to “transforming the biscuit aisle”. “Burton’s continues to launch some of the most innovative products in the marketplace, and through its Power Brands, which are rooted in enjoyment and fun, is transforming the biscuit aisle,” said Costello. “This new variant builds on what Jammie Dodgers does best, providing a combination of full-on fruity jam at the heart of an iconic biscuit.”