Ferrero has launched a £1.8m campaign for its Nutella brand to highlight it as a breakfast product.

The #betterwithnutella campaign runs throughout October and features TV, VOD, radio, digital and in-store activity.

The brand is also giving five retailers the chance to win a case of Nutella and a personalised jar with the store name on it when they tweet a photo of themselves with their Nutella displays to @FerreroRetailer with the #betterwithnutella hashtag.