Hitting shelves at the end of June, Cadbury Caramilk bars are made with a golden blend of caramelised white chocolate, sourced from 100% sustainable cocoa.
According to Mondelez, the bar is already “a classic” in Australia and comes in a 37g single format (rrp 69p) and an 80g tablet (rrp £1). The bars will be available in plain and pricemarked packs.
Beatrice Berutti, brand manager at Mondelēz said: “Known to be a much-loved classic chocolate in Australia, Cadbury Caramilk is sure to be a hit in the growing Chocolate market [Nielsen, Total coverage including discounters, Value, MAT 22.05.21]. In fact, Mondelez tablets are currently experiencing growth of 10% [ibid], with the new launch sure to build on this, adding excitement to retailer’s ranges with a delicious new flavour.”
The launch will be fully supported with significant marketing investment to help retailers drive sales at launch and beyond, including PR, social media and in-store activity. A range of point-of-sale materials will also be available to capture the attention of shoppers in store.