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Milkybar’s new Crunchy Pops are aimed at sharing. 

Milkybar is dropping a new crunchy treat in time for February.

Milkybar’s new Crunchy Pops White Chocolate sharing bag lands in stores across the UK and Ireland from next week, combining crispy cereal balls with the signature Milkybar white chocolate.

Rachel Beaufoy, marketing manager at supplier Nestlé Confectionery, said: “It’s an exciting year for Milkbar and Crunchy Pops are a special launch. We’ve combined a delicious crunchy texture with our creamy white chocolate to create a treat we think people will love.”

The brand is celebrating its 90th anniversary this year and was launched in the UK and Switzerland in 1936. It’s gone on to become a household name and one of the UK’s most loved white chocolate brands.

 

You can now secure your tickets to the Convenience Awards 2026!

Join us on 11 March in Liverpool to celebrate the entire convenience community.

See this year’s finalists and book your seat here.