Shaken Udder is about to launch its latest summer sales drive; an on-pack promotion offering milkshake fans the chance to win £1000.

Running from May until the end of July, the promotion will allow anyone who purchases one of the brand’s 330ml bottles (RRP £1.49) to be in the running to win £1000, or get their hands on 10 runner-up prizes of £100.

Andy Howie, co-founder of Shaken Udder, said: “We ran a similar promotion last year which had a very impressive rate of entry that far exceeded our expectations, and provided valuable data capture opportunities.

“These promotions are also a fantastic way to support our retailers. With so many new stockists on boards in the last year, as well as increased listings, it is vital that we find new ways to market our brand and reach new customers.” 

Every promotional 330ml bottle of Shaken Udder milkshake will carry a special shrink wrap label with a unique code printed on the inside. This code can be entered on the Shaken Udder website, where entrants will find out immediately if they’re a winner

The promotion will start in May and continue until the end of July (whilst stocks last).