McCoy’s Epic Eats range launched by KP Snacks

KP Snacks has unveiled the new McCoy’s Epic Eats range.

The Epic Eats product range is available from 20 February in a 45g Grab Bag format with an RRP of £1.00 and a 65g PMP format of £1.25, in two flavours - Nacho Cheese and Spicy Salsa.

The new range is supported by a media campaign spanning radio and social to drive awareness of the new product range. Running from February to March, the Epic Eats radio activity is part of McCoy’s ongoing partnership with Global radio and will feature a range of on-air adverts including a competition offering listeners the chance to win their own epic adventure.

Amy Heap, marketing manager at KP Snacks said: “McCoy’s is the original and best ridged crisp brand, synonymous with big and bold flavours. We know taste is the most important factor driving purchases in CSN and our NPD reflects flavour trends and delivers innovative new products to the category. McCoy’s Epic Eats packs that flavour punch with the same signature crunch.”

Matt Collins, trading director at KP Snacks, added: “Consumers are always looking for products that are new and differentiated and McCoy’s is famous for its unique and dynamic flavour proposition. We’re supporting our retailer partners with an exciting new product range delivering the right flavours in the right formats to drive sales.”