Mars Chocolate Drinks and Treats has announced a new addition to its chocolate spreads range, M&M’s Crispy Spread.
Available in a 350g jar (rrp £2.79), the chocolate spread features M&M’s Crispy inclusions and sees the introduction of the globe’s number one confectionery brand (IRI All Grocery Values Sales to June 2017) to the chocolate spreads category.
Chocolate spreads remain an important part of the £422m sweet spreads category (IRI Value sales to 10 June 2017), with a third of UK households’ buying spreads (Kantar household panel data 10 September 2017). The range of spreads from Mars Chocolate Drinks and Treats continues to show growth offering shoppers’ choice in the chocolate spreads category.
The company has also announced a new family sized range of spreads. Now available in a 350g glass jar, Galaxy and Maltesers Spreads are ideal for families, and perfect for sharing.
Michelle Frost, general manager at Mars Chocolate Drinks and Treats, said: “We are extremely excited to introduce M&M’s Crispy Spread to our range of iconic confectionery branded spreads. We continue to innovate and create interest in the category, and are looking forward to offering even more choice with this new family sharing range”.