91549 Lindt Gold Bunny BAR 120g VISUAL V11

Lindt & Sprüngli UK has invested in a new TV ad for the Lindt Gold Bunny, which goes live on Monday.

The ad will promote the brand’s iconic Easter novelty, which is joined by three new lines for 2024: Lindt Gold Bunny Milk Chocolate Bar (120g, RRP £2.99); Lindt Gold Bunny Salted Caramel (100g, RRP £4); and Lindt Gold Bunny Salted Caramel Easter Egg (195g, RRP £10).

Entitled ‘Golden Trails’ , the creative was developed by agency Leo Burnett UK and aims to evoke similar nostalgia and emotions to Christmas adverts by showing an Easter gifting scene from a child’s perspective. The advert will air until Easter Sunday across various television channels, video on demand and online, including ITV World, ITV Player, C4 World, All 4, Sky Media, Diversity Media, Discovery & Prime Video and YouTube. It will also feature during ITV’s Dancing on Ice Final and C4 Stand Up 2 Cancer: Celebrity Bake Off in March.

Chief creative officer, Mark Elwood, said: “The Lindt Gold Bunny is a proper Easter icon and we wanted to create a film that fully captured its magic. The new creative ‘Golden Trails’ does just that, as we see the excitement of gifting one through the eyes of a little boy. It’s a film with plenty of heart and charm which we hope will capture the nation’s imagination.”

Marketing Director at Lindt & Sprüngli UK, Angèle Villet, said: “Lindt new creative ‘Golden Trails’ brings to life the joy of connection with the Lindt Gold Bunny as the ultimate gift for all generations, making everyone’s Easter a bit more special.”

The Lindt Gold Bunny celebrated its 70th birthday in 2022, when over 130 million of the chocolate novelties were produced and sold across 70 countries worldwide.