Kraft has brought together two of its top brands for a product marriage it hopes will become a staple of the nation’s chillers.
Philadelphia with Cadbury blends Light Philadelphia with Cadbury milk chocolate to create a spread which Kraft is aiming at females aged 25-44, looking for a lighter mid-afternoon and evening snack.
The spread has 86 calories per serving and, says Kraft, contains half the fat of other chocolate spreads. The company has seen success with Philadelphia with other leading chocolate brands elsewhere, such as with Milka in Germany.
The launch will be backed by a £3.2m marketing spend including a four-week burst of TV ads from March 1 plus social media activity.
A snacking format is likely to follow.
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