The snack comprises ultra-thin crunchy biscuit sticks covered with milk chocolate, with one end left uncoated to make it easier to eat on the go.
It comes in three pack formats: on-the-go snack 39g (17 sticks), rrp 69p; three x 39g multipack, rrp £1.99; and 75g at-home snack for sharing, rrp £1.19. All packs feature a flip-top opening.
The launch is being supported by a £3m media investment including TV advertising this month and a bus campaign from June.
tel: 01242 236101