Tyrrells Lentil

KP Snacks is launching a new £750,000 radio and Out of Home campaign to drive awareness of its Tyrrells snack brand.

Running from 6 March until 21 May, a new radio campaign will feature Tyrrells core range of flavours, including Lightly Salted, Sea Salt & Cider Vinegar and Mature Cheddar & Chive.

Alongside it, an Out of Home and social media campaign for Tyrrells Lentil Crisps will focus on the strong growth of Healthier Snacking.

Dan Winslet, global Tyrrells marketing controller said: “Tyrrells delivers delicious flavours and quality to the CSN category, and we want to make sure the brand remains front of mind for shoppers. The new brand campaign will help engage shoppers while boosting sales for our retailer partners.”