Wheat Crunchies PMP spicy tomato

KP Snacks is growing its Wheat Crunchies with the addition of a 70g £1.25 PMP and a 45g Grab Bag (rrp £1) of its Spicy Tomato flavour.

According to Nielsen data, £1.25 PMPs representing 18 of the 20 best-selling CSN SKUs within Independent and Symbol stores and accounting for 61% of Independents.

Pauline Warren, heritage portfolio manager at KP Snacks, said: “Wheat Crunchies is an iconic heritage brand that has been delivering delicious flavours since 1987, making it the perfect choice for consumers looking for a snack with serious crunch and great taste. We are delighted to be launching Spicy Tomato, expanding the much-loved Wheat Crunchies portfolio with an exciting flavour that caters to our consumers’ search for spicy snacks.”

Matt Collins, trading director at KP Snacks, added: “At KP Snacks, we are always looking to add variety and value to our range and we are excited to be combining Wheat Crunchies, a popular Everyday Value brand that creates a sense of nostalgia in shoppers, with the strong £1.25 PMP format. KP Snacks’ £1.25 PMP portfolio is growing ahead of the overall large PMP market in CSN at +53.4%. By expanding our market-leading PMP range we will continue to tempt and engage shoppers, driving retailer sales.”