KP flavour kravers sour cream

KP Snacks is adding a new flavour to its KP Flavour Kravers range.

KP Flavour Kravers Sour Cream & Chive is available now and joins existing flavours, Flame Grilled Steak and Smokin’ Paprika.

The new product aims to capitalise on the popular evening sharing occasion, with the CSN Sharing segment currently worth £1.5bn and growing +8.7%.

Jenny Blanco Barcia, marketing manager at KP Snacks, said: “At KP Nuts, we are committed to bringing innovation to the category, introducing NPD that is grounded in key category insight. The new Sour Cream & Chive Flavour Kravers variant supports retailers by directly filling a gap in the market as previously there were no dairy flavours within the Tasty Nuts category. Our new Sour Cream & Chive is a unique and exciting product which will engage shoppers and boost retailer sales.”

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