KP Snacks adds PMP format for Flavour Kravers Flame Grilled Steak

KP Snacks is expanding its PMP range with the launch of KP Flavour Kravers Flame Grilled Steak in a £1.25 PMP. Available from the beginning of August, it joins the £1.25 PMP range which is worth £108.1m and is growing ahead of the overall market at +53.4% (vs +30.5%).

Marketing manager at KP Snacks, Jenny Blanco Barcia, said: “As the UK’s favourite Nut brand, KP is on a mission to excite shoppers and disrupt the segment with innovative, bold flavours delivered in the right formats to suit all consumer needs. Flame Grilled Steak has been the most popular variant in our Flavour Kravers range since its launch last year. By launching Flame Grilled Steak as a £1.25 PMP, we are capitalising on both taste as the number one category driver in CSN and the growing success of PMP formats.”

Trading director at KP Snacks, Matt Collins, added: “At KP Snacks, we are committed to offering our consumers great value for money and continuing to expand our extensive PMP portfolio is critical to this. £1.25 PMPs offer an attractive and accessible price point, with this format growing +30.5% within CSN. By stocking exciting new PMPs like the new Flavour Kravers SKU, retailers can engage shoppers and drive impulse purchases.”