Kingsmill has launched a range of sandwich thins in an effort to offer more variety and healthier options to consumers.
Available in white and 50/50 varieties, the sandwich thins come in packs of six (rrp £1.29). The launch is being supported by an £8.4m infrastructure investment at its Glasgow bakery and a £5m investment in marketing over the next two years.
The products are designed to be versatile as well as convenient, supplied pre-sliced and suitable for toasting or as mini pizza bases as well as sandwiches. Gravity-fed display units are available to help create merchandising features in c-stores.
Head of innovation Janene Warsap said: “Our in-depth research shows that consumers want both variety and healthier alternatives when it comes to bakery. Kingsmill Sandwich Thins, which have 99 calories each, are an easy way to make delicious sandwiches or snacks, such as mini-pizzas or dip accompaniments, that all the family can enjoy.
“Not only are we investing in our bakery infrastructure to build capacity and distribution, but we are also committing £5m over two years to a significant and sustained marketing campaign, including TV and shopper marketing, which demonstrates our belief in Sandwich Alternatives as the growth engine for bakery.”