Kikkoman is to roll out a new limited edition of its 150ml dispenser bottle.
Around 400,000 units of the new bottle design will be made available in February 2023.
Following the success of its last three creatives the latest will feature a “Momiji” theme which will be printed onto the glass. Momiji means red-tinted maple leaves in Japanese and is synonymous with autumn.
Bing-yu Lee, general manager at Kikkoman UK said: “We’re delighted to be rolling out a new Kikkoman Soy Sauce bottle design. Scenes around the beautiful changing colours of autumn is hugely popular all over Japan, akin to the famous cherry blossom in the spring. If the feedback from our past limited editions is anything to go by this new one will fly off the shelves.”
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