Kerry Foods has extended its Wall’s savoury pastry range and given it a makeover.
It has launched a jumbo 150g format of its sausage roll (rrp £1.89) which will be exclusively available through the Kerryfresh delivery service and the Mini Pork Pie 2 x 50g pack (rrp £1.69). The 240g Wall’s Cornish Pasty (rrp £2.00) now has a new recipe and features a ‘Protected Geographical Indication’ flash to celebrate its provenance.
The entire range’s packaging has also undergone a revamp with a bolder version of the Wall’s logo and a larger window for the consumer to see the product through. The NPD and new look is supported by in-store activity including shelf edge strips, barkers and posters celebrating the ‘Great British Pastry with Wall’s’.