Kerry Foods has expanded its Richmond tea time offering.
The new range will include three chilled products (meatballs, sausages and burgers, rrp £1.75), and two frozen products (meatballs and sausages, rrp £1.50). The expansion coincides with a relaunch of Mini Meatballs.
The changes will be supported by three bursts of TV advertising throughout the year, with a 10-second tag following the 20-second core advert, which Kerry Foods hopes will reach 92% of mums.
POS material will be made available to retailers to help drive trial and increase brand awareness.