Kellogg’s will help retailers better capitalise on the granola market in 2017 with the launch of a new Coco Pops Granola.

Coco Pops Granola (£2.99rrp for 380g), arriving on-shelf this month, represents the cereal giant’s latest venture into expanding Coco Pops, to help retailers take advantage of the UK’s demand for wholesome and tasty child-friendly foods.

Coco Pops Granola – made from clusters of puffed rice & wholegrain oats with wheat cereal shapes – caters to both children and parents, bringing new shoppers to the rapidly expanding Granola market.

Despite the indulgent taste, Coco Pops Granola is a source of fibre, B vitamins and iron, contains no artificial colours or preservatives and has the lowest sugar level of any Kellogg’s Coco Pops product – 8.1g per 45g portion.

The cereal also adheres to the UK government’s strict nutrition guidelines for healthy foods, meaning they meet the high standards required to advertise to children. As such, Kellogg’s is backing the launch of Coco Pops Granola with a £2.5m marketing spend, including TV, print and digital advertising, and a digital partnership with parenting blog, Mummypages.

Nick Dawson, Kellogg’s sales director for the speciality channel, said: “We expect this product to be incremental to the category and would recommend Coco Pops Granola to any retailers targeting parents and families.

“We’ve seen from the success of Coco Pops Porridge that the Coco Pops brand can bring a new audience to an established market – particularly young families – and we’re confident we can do this again with Granola.

“With just 8.1g of sugar per portion, this is our lowest ever level of sugar in a Coco Pops product, making it an easy choice for parents.”