Kellogg’s will soon ship a new, value-driven range of larger PMPs, with reversible packaging design, targeted at the convenience shopper.
The new PMPs will increase in size and be marked at £2.99, instead of the traditionally smaller £2.19 sizes sold across the sector. The larger size and higher price will create an increase in profit margin for the both the wholesaler and retailer, while adding value for the shopper.
The packs will also come in reversible packaging, which can be displayed horizontally or vertically, to give flexibility to the retailer.
Kellogg’s senior channel manager - wholesale, Jonathan Hunt, said: “Convenience cereal shoppers tend to be families on a planned top-up mission, buying big brands in larger packs. With that in mind, volume per trip is rapidly increasing in convenience stores – so by moving our PMP range to bigger packs, we’ll be offering more of what the shopper wants, while increasing sales and profit for wholesalers and convenience stores.
“The new option for packs to be displayed horizontally on the shelf, combined with the PMP sizing, represents just a fraction of our commitment to keeping sales simple and efficient for convenience store owners, in an ever-changing market.”
Kellogg’s £2.99 PMP range is available now and includes Crunchy Nut, Corn Flakes, Coco Pops, Special K, Rice Krispies, Bran-Flakes, Frosties, Fruit & Fibre, Krave and Variety.