Kellogg’s has launched new cereal to go pots for consumers on the go. Available in Special K, Corn Flakes, Krave, Crunchy Nut and Rice Krispies, the pots (rrp 99p) come in cases of eight.

Customer director of specialty channels Nick Dawson said: “There are 14.8 billion breakfasts eaten outside the home and we believe our cereal pots will provide the perfect harmony at breakfast by offering shoppers cereal in a convenient format they can eat anywhere. It presents a huge opportunity for retailers to drive incremental sales in store.”

This is the second time Kellogg’s has launched a cereal pots however this time, the pots are bigger and the range is wider.