Kallo is using a combined mobile advertising and office sampling drive to raise awareness of Kallo’s low-calorie, natural snack range.
Targeting approximately 400,000 commuters across London, Kallo’s mobile advert will be triggered when consumers are in close range to convenience stores which stock Kallo snacking lines.
Using GPS tracking, 3G/4G and train line and station wi-fi signals, the campaign will enable Kallo to detect the location of commuters and target those with a keen interest in healthy eating.
Under the brand’s ‘Delightfully Nonsense-Free’ tagline, a 25-second video pops up on the users’ phone highlighting the ‘simple’ philosophy of the Kallo brand and the uncomplicated ingredients in its chocolate rice cakes. Users are encouraged to join in the conversation on social media using the hashtag, #SavourSimple.
To coincide with the mobile advertising campaign, Kallo is taking 50,000 of its chocolate portion packs to offices across the capital.
The focused sampling drive aims to introduce office workers to Kallo’s great-tasting simple snack range and inspire a more informed approach to snacking. The offices chosen have a large number of ABC1 women in their workforce aged over 35+ – a key target demographic for Kallo.