JTI has launched Sterling Dual Capsule Leaf Wrapped in a brand-new 20s format – an extension to its king size cigarillo offering.
Available from February, Sterling Dual Capsule Leaf Wrapped 20s, will follow the same stick configuration as the 10s, with a mentholated Virginia blend tobacco and capsule filter that when crushed releases a peppermint flavour.
The new format has been launched due to consumer behaviour showing that adult smokers are still looking for new alternatives and choice following the Characterising Flavour Ban last year. Hoping to meet this continued demand, Sterling Dual Capsule Leaf Wrapped is available with an RRP of £9.10 for a pack of 20 cigarillos.
Head of sales at JTI UK Ross Hennessy said: “We are committed to bringing retailers products that respond to current trends and resonate with existing adult smokers. The Sterling Dual Capsule Leaf Wrapped 10s range has gone from strength to strength since its launch, so we’re pleased to be giving retailers even more choice for their customers. With this new 20s extension, we expect the product to follow the same route as the 10s, resonating with those looking for a good quality product, at an affordable price point.”
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