Actor and comedian Peter Kay is back as the face of John Smith's, reuniting the successful partnership of the No Nonsense TV ad campaign from 2002-2005. 

A TV campaign running from May will centre on Kay's 'No Nonsense' humour. Brand owner Heineken says the previous set of ads starring Kay, who also presented the winner's trophy at the 2010 John Smith's Grand National at Aintree, were rated as one of the most popular beer ad campaigns in the world.

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