Imperial Tobacco has announced the launch of Gold Leaf Carnival Edition Papers and an improved click and close pouch feature.
The new limited-edition papers will be available from July in Gold Leaf 30g pouches until the end of September. There will be a series of four carnival themed designs that will be rotated throughout the launch period.
The Gold Leaf 30g pouch including the limited-edition papers (MRRP: £12.80) will be encased in a branded trade outer to drive further awareness of the carnival themed designs.
Imperial is also launching a new click and close pouch feature for both the 30g (MRRP £12.80) and 50g (MRRP £21.00) Gold Leaf pouches, as well as on-pack flash on the trade outer promoting the enhanced packaging design.
Market manager UK at Imperial Tobacco Chris Street said: “At Imperial, we like to originate, and these two new innovations will give adult smokers more reasons to stock up on Gold Leaf. Limited edition papers are often considered collectables by RYO customers, so we’d recommend retailers stock up now while they can, to take advantage of the additional sales generated by these carnival themed designs.”