Imperial Tobacco has announced the launch of two new formats and a limited-edition design for its Lambert & Butler Roll Your Own (RYO) range.
Launching exclusively into the independent channel, the limited-edition packs are available to buy now in both 30g and 50g formats with MRRPs of £12.80 and £21.00 respectively.
Launching in a branded trade outer that celebrates the one-year anniversary of its launch , both of the new limited-edition packs have an improved freshness seal.
To help retailers capitalise on the fact that 82% of RYO consumers use tips (Imperial Tobacco research March 2021), the 30g packs contain 60 filter tips and 60 high quality papers, while the 50g will include 100 papers.
Market manager UK at Imperial Tobacco Chris Street said: “Despite launching into the market just over a year ago, Lambert & Butler has already grown to become one of our fastest growing Roll Your Own brands. Lambert & Butler RYO is a quality brand with a long-standing heritage and with demand for value tobacco continuing to rise, we’ve seen incredible YOY volume growth of 28%. We’re really excited to be celebrating this milestone with the launch of our new limited-edition packs and delivering even greater value to both our retail customers and their shoppers with this new combi offer.”
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