NESTLé ROWNTREE has made its biggest launch of the year with a chocolate brand aimed squarely at women looking for indulgence.
? The new Heaven brand comes in two formats - a 100g block bar and 'Perles' gift packs of individual chocolates. Both combine soft centres with Swiss chocolate.
? In blocks, the chocolate will be available in five flavours: dark truffle, milk truffle, milk orange truffle, cafe latte and hazelnut creme. It will retail at £1.39.
? The Perles gift packs will be available in dark truffle, caramel latte and praline flavours and have a rrp of £2.49.
? A mini Perles gift pack in dark truffle flavour will be available with a 99p retail price.
? The company did not rule out the launch of a white chocolate variant, or single bar format in the future.
? The launch will be backed by a £4m media campaign including TV and press ads, PR, sampling and online communication.
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