Sibylla is offering UK retailers freshly-prepared fast food that does not compromise on quality with its ’shop in shop’ concept.
This total hot food-to-go solution claims to give retailers everything they need to take advantage of the fastest growing and biggest opportunity (IGD 2016) within the convenience sector - food to go.
IGD has forecasted food-to-go to be worth £2.5bn within convenience, forecourt and other retailers by the end of 2016, and the market is expected to grow to £3.3bn by 2021, largely driven by hot food and drinks to go.
The hot food stand offers classic style frankfurters, Swedish style kabanos (garlic flavour sausage) and bacon wrapped breakfast frankfurters served in a traditional or swedish bread roll as well as chicken fajita wraps, french fries and there is also the capability to provide burgers, space permitting.
The hot dogs and wraps have an rrp of £1.99, the fries have an rrp of £1.50, offering a profit of 50% and 30% respectively.
The range of concept modules starts from a 60cm wide counter top or free standing module up to a 210cm fully integrated module, with free standing modules including integrated refrigeration and bread warmers.
Richard Tyler, Sibylla UK representative said: ”Sibylla ’shop in shop’ is a complete solution that allows stores to easily and profitably offer tasty hot fast food to their customers. The solution is built around the use of a roller grill and contact grill allowing for the food to be highly visible to customers, and a solution that allows retail teams to prepare the products to order as the customer desires.”
The Sibylla ’shop in shop’ is fully supported by ongoing training and promotional activity and the retailer gets the equipment for free as it is loaned by the company.
Training for an average sized convenience store takes one day and includes all health and safety training and sampling for customers.
Sibylla have been working closely with a number of key retailers over the past year to carry out small trials across the UK, in a variety of stores including convenience, forecourt and Polish stores.