Horlicks, the hot malted milky drink from GlaxoSmithKline Consumer Healthcare (GSK), is revealing a new on-pack promotion in collaboration with British lifestyle brand Emma Bridgewater.
Launching in October until the end of February 2017, the promotion will help retailers to tap into the £141m hot milky drinks category (Nielsen Scantrack) and take advantage of the hot milky drinks season.
Aimi de Lacy, Horlicks brand manager at GSK, said “As the nation’s favourite malted drink (Nielsen Scantrack), Horlicks has a great story to tell and this promotion tells that in a compelling way that our drinkers will love.
”Since 1906, it has been warming weary explorers, comforting soldiers in the trenches and fortifying athletes on the track. To celebrate the fascinating past of the brand we’ve partnered with another iconic British brand, Emma Bridgewater, to create a limited edition mug. Each piece of beautifully designed pottery celebrates the eventful history of the brand and gives loyal fans a stylish keepsake to brighten up their kitchen.”
To activate the promotion, shoppers need to collect four unique codes from promotional packs and then visit www.horlicks.co.uk/mug to claim their own limited edition Horlicks mug.
The on pack promotion will appear across 500g packs of Horlicks Light, Horlicks Traditional and Horlicks Light Chocolate Flavour. Horlicks is packed with 14 key nutrients such as Vitamin D and Calcium which help support a healthy immune system and the maintenance of healthy teeth and bones.