Hooch is launching a multi-channel campaign encouraging shoppers to “live the Hooch life”.
The #HOOCHLIFE campaign will reach consumers on their level, using topical and situational comedy, to entertain, whilst limited edition promotional labelling has been designed to disrupt on shelf and drive people to social media to become part of the #Hoochlife, with the chance to win thousands of prizes every day. Over 10,000 10x275ml packs will include a special gift in pack, incentivising impulse purchases whilst providing the ultimate festival accessories for the summer months.
Additional investment has been made into digital display and banner advertising across festival and music websites appealing to the target audience, reaching a further 12 million consumers to drive awareness of the limited edition bottles and multipacks.
Christian Sarginson, Hooch senior brand manager states “continued research into consumer profiles alongside their drinker habits and interests is key in creating the marketing strategy for Hooch. We continue to find innovative ways to reach our audience. Digital campaigns have a huge effect on consumers, as 62% of millennials feel online content drives their loyalty to a brand. The #Hoochlife campaign key several touchpoints from digital through to on-pack promotion to encourage consumers to live the Hooch life.”