Premier Foods has added five new flavours to its Homepride range of cooking sauces.
Flavours include Peri-Peri, Hunter’s Chicken, Lemon & Herb, Mediterranean Chicken and Cheesy Pasta Bake. Available now, the new range has been inspired by flavours that are more likely to be ordered out-of-home.
Cooking sauces category marketing director Jon Burton said: “Through this exciting NPD we hope to drive the category forward and help consumers increase their repertoire with a new selection of ‘family favourites’.”
The brand has also undergone a pack redesign on all of its jars and cans to give it more family appeal.