MAXXIUM has launched a Christmas advertising campaign for The Famous Grouse. The £2.75m TV campaign will, for the first time, feature the entire Famous Grouse portfolio including The Famous Grouse malt and The Famous Grouse liqueur. The campaign runs for six weeks from November through December and will comprise three ads - Red Carpet, On Ice and Best Loved. The Red Carpet campaign has never been seen before in the UK.
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