Indian sweet maker Haldiram’s UK has announced it is introducing a Malai Chum Chum product to its expanding chilled sweets portfolio.
The new product features soft cottage cheese dumplings rolled and garnished with saffron and pistachio, immersed in condensed milk. Crafted using only carefully sourced premium ingredients, the dessert is described as “ultra-soft, light, fluffy and decadently creamy – perfect for those seeking a touch of indulgence.”
The launch is the first for 2026 in the series. Fresh innovations like Malai Chum Chum “demonstrate the brand’s commitment to broadening its chilled sweet range and meeting evolving consumer tastes,” it said.
Rhea Agarwal, director of business development for UK & Europe, said: “Malai Chum Chum represents our dedication to bringing authentic Indian flavours to a wider audience in the UK and Europe. As part of our commitment to innovation, I’m proud to be leading the line-up of new product developments for Haldiram’s in the UK this year. This is just the beginning of an exciting journey as we expand our sweets range.”
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